Do You Have a Winning Commercial?

Last night I was one of 6 Corporate Partners who hosted a round-table discussion for the Denver chapter of NAWBO. My topic was--what else--marketing. The best question/problem that was brought up at my table was the question of "How do I know if I have a winning commercial?" (Also known as an elevator speech, 10-second commercial, audio logo, or as I call it the What Do You Do? Commercial) I think this is a question many small businesses wonder and struggle with.

The keys to a successful What Do You Do? Commercial are:

1. It gives just enough information to whet the appetite of the prospect.
2. It speaks to the prospects' 3Ps -- pain, problem or predicament
3. It makes the prospect ask the all important question of "Really, tell me more..." or "How do you do that?"

And #3 is really the key to knowing if you have a winning commercial.

If the person you are talking to doesn't say: "Tell me more..." or "How do you do that?" or some other variant, you need a commercial make-over. Bottom line: no "Tell me more..Response, no winning commercial.

Jeanna Pool
Author, When Your Small Business is YOU Marketing Handbook

Think Good Design Doesn't Matter? Think Again

Image is everything. When marketing your small business and fighting to stand out from the crowd, good design can make a difference in the way your prospects perceive you versus your competition.

I have long been a preacher of the "good design" gospel. Good design is an element of marketing success that way too many small business owners overlook.

I stumbled upon a great article at the BBC website, that tells it best. A study done on Internet users measured just how quickly a viewer makes up their mind about the quality of a website. The surprising findings...prospects make a decision about you (or in this case, your website) in the blink of an eye.

If you think good graphic design and a professional image doesn't matter, think again.

Jeanna Pool
CATALYST creative, inc.

My New Book is Available

My new book has just been released.

I wrote the book specifically for those of you who are your small business...independent professionals, one-person small businesses and solo entrepreneurs. Clients choose to work with you because of your expertise...and you're really good at what you do, but struggle to market your services successfully. The result is, you have a hard time attracting clients on a consistent basis.

Sound familiar?

Then check out www.WhenYourSmallBusinessIsYou.com

Jeanna Pool

A Big Thank YOU!

As part of the official release of my new book, I want to give a big thank you to the following small business and marketing experts who praised my book. Thank you to...

• Jay Conrad Levinson, author of the bestselling Guerilla Marketing series
  www.gmarketing.com
• C.J. Hayden, author of Get Clients Now!
  www.getclientsnow.com
• Bob Bly, author of Become a Recognized Authority in Your Field
  www.bly.com
• Joe Vitale, author of The Attractor Factor
  www.MrFire.com
• Bob Burg, author of Endless Referrals: Network Your Everyday Contacts Into Sales
  www.burg.com
• Yanik Silver, Internet marketing expert and creator of Instant Sales Letters
  www.surefiremarketing.com
• Al Ries, co-author of the bestselling book The Fall of Advertising and the Rise of P.R.
  www.ries.com
• Dr. Ivan Misner, founder of BNI-Business Network International and author of Masters of Success
  www.bni.com
• John Jantsch, author of Referral Flood and founder of Duct Tape Marketing
  www.ducttapemarketing.com
• Dan S. Kennedy, author of No B.S. Direct Marketing and The Ultimate Marketing Plan
  www.NoBSBooks.com
• Alexandria Brown, "The Ezine Queen", online entrepreneur and marketing coach
  www.EzineQueen.com

Thank you all very much!
Jeanna Pool

www.WhenYourSmallBusinessIsYou.com

It's Almost Here

It's my first official first blog post. Everyone say "Oooh, ahhh..."

The countdown has started...

Only 14 more days until the official release of my new book When Your Small Business is YOU™ Marketing Handbook and the launch of the When Your Small Business is YOU™ website. I can't wait. I am very passionate about helping small business owners market themselves effectively.

This blog will be another way to reach out and help as many small business owners with their marketing as possible. I hope you get a lot from it and the website. If you have suggestions, I'd love to hear them.

See you on March 30th!
Jeanna

www.WhenYourSmallBusinessIsYou.com