Think Good Design Doesn't Matter? Think Again

Image is everything. When marketing your small business and fighting to stand out from the crowd, good design can make a difference in the way your prospects perceive you versus your competition.

I have long been a preacher of the "good design" gospel. Good design is an element of marketing success that way too many small business owners overlook.

I stumbled upon a great article at the BBC website, that tells it best. A study done on Internet users measured just how quickly a viewer makes up their mind about the quality of a website. The surprising findings...prospects make a decision about you (or in this case, your website) in the blink of an eye.

If you think good graphic design and a professional image doesn't matter, think again.

Jeanna Pool
CATALYST creative, inc.